I am Balwan Singh Yadav, a full-stack developer based in Delhi NCR. For more than four years I have been the person responsible for a multi-city brand's entire technology stack: the website, AWS hosting, CRM integrations, tracking and marketing automation.
That role taught me something most developers never see. A website is only as good as the leads it captures, and most businesses quietly lose leads to slow pages, broken tracking, spam-filled forms and enquiries that never reach the sales team.
So I build differently. Every page I ship is fast and search-friendly, every form is tracked and verified, and every lead lands where your team will act on it. I work in writing, share progress as I go, and hand over every project with a walkthrough video and documentation.
- years building for growing businesses
- 4+years building for growing businesses
- websites designed, built and launched
- 8+websites designed, built and launched
- chatbots and automation workflows
- 20+chatbots and automation workflows
- marketing, CRM and analytics tools integrated
- 15+marketing, CRM and analytics tools integrated
How I work
Measured, not guessed
Tracking is set up before launch, so you can see which pages, ads and channels actually bring leads.
Fast by default
Pages are built to load quickly on mobile networks, because speed affects both rankings and conversions.
Clear in writing
Fixed scope, written plans and regular updates. You always know what is done and what is next.
Built to hand over
Clean code, an admin panel where it helps, and documentation so your team is never locked in.
Experience
Now
Taking on freelance projects
Websites, dashboards, marketing integrations, SEO migrations and CRM automation for businesses in India and abroad.
4+ years
Full-stack and marketing technology lead
Owned the website, AWS infrastructure, CRM integrations and marketing automation for a coworking brand with centres across seven Indian cities.
Along the way
Apps, chatbots and client websites
Built operations apps for an education company, 20+ chatbots and workflows, and websites for businesses in real estate, education and market research.
Have a website or lead problem to fix?
Tell me what you are working on. You will get a clear written plan and a fixed quote, no sales call required.