Ad platforms optimise for whatever you tell them is a conversion. If tracking is broken or incomplete, your budget goes to the wrong clicks. I set up and fix tracking across your website, ads and CRM so every platform learns from real leads.
Sound familiar?
- Google Ads shows conversions that do not match real leads
- Form fills, call clicks and WhatsApp chats are not tracked
- GA4 was set up once and nobody trusts the numbers
- Leads from ads never reach the CRM with their source
- Email and remarketing tools are disconnected from the website
What you get
- Tracking audit with a written report of what is broken
- GA4 and Google Tag Manager setup with clean naming
- Conversions for forms, calls, WhatsApp clicks and purchases
- Enhanced conversions and offline conversion import from your CRM
- Meta Pixel and Conversions API setup
- UTM and source capture passed into your CRM
- Email marketing setup with SPF, DKIM and DMARC
- Test report showing every event firing correctly
How the project runs
Audit
I check your site, ad accounts and CRM and list exactly what is missing or broken.
Plan the events
We agree on one clear list of conversions and how each is measured.
Implement
Tags, events and integrations are set up and tested in preview first.
Verify
You get a test report and a dashboard to confirm numbers match real leads.
Tools and technology
Analytics
GA4Google Tag ManagerServer-side GTMMicrosoft ClarityHotjarSearch Console
Ads
Google AdsMeta AdsLinkedIn AdsConversions APIEnhanced conversions
Zoho CampaignsMailchimpBrevoAmazon SES
Automation
ZapierMaken8nWebhooks
Common questions
How do I know my tracking is broken?
Common signs: Google Ads reports more or fewer leads than you actually received, conversions show zero for days, or GA4 and the CRM disagree. An audit confirms it.
Can you track WhatsApp and phone call leads?
Yes. Click-to-WhatsApp and call clicks can be tracked on the site, and Google Ads call conversions can be set up for calls from ads.
Will this affect my live campaigns?
Changes are tested in preview mode first and published carefully, so campaigns keep running while tracking improves.
Let's talk about your marketing integrations project
Share what you need and get a written plan with a fixed quote within 24 hours.